Marketing on Budget: Content is King, But Your Blog is Your Kingdom
How to get more clients? This question haunts every small and mid-sized business at least once. Even at peak capacity utilization, we want our services and products to be in demand. While high demand can present its own challenges, it's generally better to deal with scaling up than downsizing or closing. But what if your marketing budget resembles the royal treasury after a particularly extravagant feast? Fear not, fellow entrepreneur! You can still attract a loyal court of clients by embracing the power of blogging!
"But people say blogging is no longer profitable."
It's true that blogging is increasingly competitive, but this usually applies to bloggers who rely solely on ad revenue. If you're a business owner using blogging to promote your products or services, you reap the benefits directly. Companies that wish to market through other blogs pay ad networks, who then pay individual bloggers (and other web owners) for displaying their banners. You can effectively cut out the middleman and keep the profits for yourself.
Blogging as an Investment?
Understand that blogging doesn't yield immediate results. It usually takes up to 3 months for search engines to index new articles. However, your blog content is far more lasting than social media posts, which get buried within hours or minutes. Every new post and page improves your website's stats, and every year you own your domain makes you more trustworthy and increases your ranking. While going viral on social media can boost your visibility, inactivity on your blog isn't nearly as detrimental as inactivity on Instagram. This creates a healthier and more balanced environment for content creation.
If you maintain a steady pace of publishing content, you can expect your traffic to increase as well. I haven't seen a page where this isn't true.
What's the Difference Between Blogging and Social Media?
Both require content to generate engagement, but each has its own advantages.
Plug Your Blog into Your Business Processes: Not sure what to write about? Consider your blog as a resource repository for your clients. I often need to educate clients about specific things. Instead of wasting time explaining it in emails, I can simply link them to a relevant resource article on my blog. This FAQ repository saves me time, makes my communication more professional, and improves my search engine ranking for relevant keywords.
Your Space, Your Rules: When you host your blog traditionally, you own the platform. You set the agenda, design, and content parameters, unlike social media platforms with their ever-changing rules and algorithms.
Unconstrained Voice: Express yourself freely without worrying about platform-specific restrictions or content moderation concerns.
Deeper Dives: Dive deep into complex topics with lengthy articles, tutorials, or guides, impossible on character-limited social media.
